Effective Date: August 12, 2026
1. Introduction
Hundred Mile Outdoor (“Hundred Mile Outdoor,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of everyone who visits or uses hundredmileoutdoor.com and any related services (collectively, the “Site”). This Privacy Policy explains what personal information we collect, how we use and share it, the choices available to you, and the rights you may have under applicable law, including the EU/UK General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).
By using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Site.
2. Who We Are — Data Controller
Hundred Mile Outdoor is the entity responsible for determining how and why your personal information is processed (the “data controller” under GDPR, and the “business” under CCPA) in connection with the Site.
Business name: HUNDRED MILE OUTDOOR LLC
Mailing address: 30 Gould St, Suite N, Sheridan, WY 82801
Email: josh@hundredmileoutdoor.com [confirm preferred privacy contact — consider a dedicated privacy@hundredmileoutdoor.com alias]
Phone: +1 917.940.4312
If we act as a “service provider” or “processor” on behalf of a design firm, architect, or other business client with respect to any personal information they provide to us about their own clients, that relationship is addressed separately and is not the general public described in this Policy.
3. Personal Information We Collect
We collect personal information in the following ways, consistent with the Site’s functionality (product catalog, “Get In Touch” contact form, customer account registration and login, “Saved Items” wishlist, and shopping cart/checkout):
3.1 Information You Provide to Us
- Contact form submissions: name, email address, and the content of your message, submitted through the “Get In Touch” form appearing on the homepage, About, Contact, product, and Saved Items pages.
- Account information: email address and password (encrypted) when you register for an account via “My Account,” plus any billing/shipping details, company name, and professional affiliation (e.g., design firm or architecture practice) you choose to add to your profile.
- Saved Items / wishlist: the products you save to your wishlist, associated with your account or browser session.
- Communications: information you provide when you call, email, or otherwise correspond with us, including trade/professional details relevant to project inquiries.
3.2 Information Collected Automatically
- Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and general location (city/region level) derived from your IP address.
- Cookies and similar technologies: the Site, which runs on WordPress/WooCommerce, uses cookies and similar technologies necessary for core functionality (e.g., shopping cart contents, wishlist/”Saved Items” persistence, login sessions, and security), and may use analytics and/or marketing cookies. See Section 5 (“Cookies and Tracking Technologies”) below.
3.3 Information from Third Parties
- Information from service providers who help us operate the Site, process payments, fulfill orders, host our website (WordPress/WooCommerce infrastructure), or provide analytics and marketing services.
- Publicly available professional information (e.g., from a firm’s website or LinkedIn) that we may use in the ordinary course of business-to-business outreach to architects and designers.
3.4 Sensitive/Special Category Information
We do not collect Social Security numbers, government ID numbers, precise geolocation, health information, or other sensitive personal information through the Site. We do not knowingly collect sensitive personal information as defined by the CCPA. This site does not collect, nor process, financial or purchase transactions.
4. How We Use Personal Information
We use personal information for the following purposes:
- To operate, maintain, and improve the Site, including the product catalog, cart, wishlist/”Saved Items,” and account features.
- To respond to inquiries submitted through the contact form or by phone/email, including project and trade inquiries from architects and designers.
- To create and manage your account, including authentication and password resets as applicable.
- To process, fulfill, and communicate about orders, quotes, and product documentation requests, including shipping, delivery, and customer service.
- To send transactional communications (e.g., order confirmations, account notices) and, where you have opted in, marketing communications about products, collections, and company news.
- To personalize your experience on the Site, such as maintaining your wishlist across visits.
- To monitor, analyze, and improve Site performance, security, and user experience, including through analytics tools.
- To detect, investigate, and prevent fraud, unauthorized access, and other harmful or illegal activity.
- To comply with legal obligations, enforce our Terms of Service, and protect our rights and the rights of others.
4.1 Legal Bases for Processing (GDPR)
If you are located in the European Economic Area, the United Kingdom, or Switzerland, we rely on the following legal bases under Article 6 of the GDPR:
- Performance of a contract — to create your account, process orders, and respond to inquiries you initiate.
- Consent — for optional marketing communications and non-essential cookies; you may withdraw consent at any time.
- Legitimate interests — to operate and secure the Site, understand how it is used, and conduct business-to-business outreach with design professionals, provided such interests are not overridden by your rights.
- Legal obligation — to comply with tax, accounting, and other applicable laws.
5. Cookies and Tracking Technologies
The Site uses cookies (small text files stored on your device) and similar technologies for the following categories of purposes:
- Strictly necessary cookies: required for core functions such as shopping cart contents, wishlist (“Saved Items”) persistence, secure login, and load balancing. These cannot be disabled without impairing Site functionality.
- Functional cookies: remember preferences (e.g., previously viewed products or filters).
- Analytics cookies: help us understand how visitors use the Site so we can improve it. [Insert specific tool(s), e.g., Google Analytics, if/when implemented.]
- Marketing/advertising cookies: used to measure the effectiveness of marketing and, where applicable, to deliver relevant advertising on third-party platforms (e.g., Meta/Instagram, given the Site’s social media integrations).
Where required by law (including for EEA/UK visitors), we will obtain your consent before setting non-essential cookies via a cookie consent banner, and will provide a mechanism to withdraw consent at any time. California residents may opt out of the “sale” or “sharing” of personal information via cookies as described in Section 9 below. You can also control cookies through your browser settings, though blocking all cookies may affect Site functionality (e.g., the cart or wishlist may not work correctly).
6. How We Share Personal Information
We do not sell personal information for money. We may share personal information with the following categories of recipients:
- Service providers and processors: our website developer/host, e-commerce platform (WooCommerce/WordPress infrastructure), payment processors, shipping and logistics providers, email/communications platforms, and analytics providers, each of whom is authorized to use personal information only as necessary to provide services to us.
- Manufacturers and trade partners: where necessary to fulfill a quote, order, or specification request for a specific product line.
- Professional advisors: attorneys, accountants, and other consultants, as needed.
- Legal and safety purposes: to comply with applicable law, respond to lawful requests from public authorities, enforce our agreements, or protect the rights, property, or safety of Hundred Mile Outdoor, our users, or others.
- Business transfers: in connection with a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction, subject to standard confidentiality protections.
For purposes of the CCPA, some of the disclosures above (such as to analytics or advertising partners, if applicable) may be considered a “sale” or “sharing” of personal information even though no money changes hands. See Section 9 for your opt-out rights.
7. International Data Transfers
Hundred Mile Outdoor is based in the United States, and personal information we collect is generally processed and stored in the United States. If you are located in the European Economic Area, United Kingdom, or elsewhere outside the United States, please be aware that your information will be transferred to, and processed in, the United States and other jurisdictions that may not provide the same level of data protection as your home jurisdiction. Where required, we rely on appropriate safeguards for such transfers, such as the European Commission’s Standard Contractual Clauses, and we take steps to ensure our service providers offer an adequate level of protection for your personal information.
8. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to provide the Site’s services, maintain business and tax records, resolve disputes, and comply with our legal obligations. Criteria used to determine retention periods include the length of time we maintain an ongoing relationship with you (e.g., an active account), whether we are subject to a legal obligation to retain the data (e.g., tax or warranty records), and whether retention is advisable in light of applicable statutes of limitation. [Insert specific retention schedules once confirmed internally, e.g., account data retained for the life of the account plus X years; contact form submissions retained for X years.] When personal information is no longer needed, we will delete or de-identify it in accordance with our internal policies.
9. Your Privacy Rights
9.1 Rights for EEA/UK/Swiss Residents (GDPR)
If you are located in the EEA, UK, or Switzerland, you have the right to:
- Access the personal information we hold about you and obtain a copy of it.
- Rectify inaccurate or incomplete personal information.
- Erasure (“right to be forgotten”) of your personal information, subject to certain exceptions.
- Restrict or object to our processing of your personal information, including processing based on legitimate interests and direct marketing.
- Data portability — receive your personal information in a structured, commonly used, machine-readable format.
- Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing before withdrawal.
- Lodge a complaint with your local data protection supervisory authority.
To exercise any of these rights, contact us using the information in Section 13. We will respond within the timeframes required by applicable law.
9.2 Rights for California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights with respect to your personal information, subject to certain exceptions:
- Right to know / access the specific pieces and categories of personal information we have collected about you, the categories of sources, the purposes for collecting it, and the categories of third parties with whom it is shared.
- Right to delete personal information we have collected from you, subject to certain exceptions (e.g., completing a transaction, legal compliance).
- Right to correct inaccurate personal information.
- Right to opt out of the “sale” or “sharing” of personal information, including for cross-context behavioral advertising. Based on our current practices, we do not sell personal information for monetary consideration; to the extent any analytics or advertising cookies are deemed a “share” under the CCPA, you may opt out as described below.
- Right to limit the use and disclosure of sensitive personal information. We do not use sensitive personal information for purposes beyond those necessary to provide the Site’s services.
- Right to non-discrimination for exercising any of your CCPA rights.
- Right to designate an authorized agent to submit requests on your behalf.
To exercise your right to know, delete, or correct, please contact us at the email or phone number listed in Section 13, or submit your request in writing to our mailing address. We will verify your identity before processing your request, consistent with CCPA requirements. You may submit a request to opt out of “sale” or “sharing” by contacting us at the email listed in Section 13 [and/or by using the “Do Not Sell or Share My Personal Information” link if/when cookie consent management is implemented on the Site].
[Note: The CCPA generally applies to for-profit businesses that meet certain revenue or data-volume thresholds (e.g., annual gross revenue over $25 million, or buying/selling/sharing the personal information of 100,000+ California consumers or households, or deriving 50%+ of annual revenue from selling/sharing personal information). Please confirm with counsel whether Hundred Mile Outdoor currently meets these thresholds; this Policy is drafted to reflect CCPA-consistent practices regardless, as a matter of good privacy hygiene and in case thresholds are met in the future.]
9.3 Rights for Other U.S. State Residents
Depending on your state of residence, you may have similar rights under other state privacy laws (for example, Virginia, Colorado, Connecticut, Utah, or other states with comprehensive privacy statutes). [Confirm which additional state laws may apply based on where customers/visitors are located, and expand this section accordingly if needed.] We will honor valid requests consistent with applicable law.
10. Children’s Privacy
The Site is intended for business and adult consumer audiences and is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete it. If you believe a child has provided us with personal information, please contact us using the information in Section 13.
11. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction, including secure hosting, encrypted account passwords, and, where applicable, encrypted transmission of payment information via a PCI-compliant payment processor. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
12. Third-Party Links and Services
The Site contains links to third-party websites and services, including social media platforms such as Instagram and Facebook. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
13. How to Contact Us / Exercise Your Rights
If you have questions about this Privacy Policy or wish to exercise any of the rights described above, please contact us at:
Hundred Mile Outdoor LLC
30 Gould St
Suite N
Sheridan, WY 82801
Email: josh@hundredmileoutdoor.com
Phone: +1 917.940.4312
We will respond to verifiable requests within the timeframe required by applicable law (generally 30 days for GDPR requests and 45 days for CCPA requests, each subject to permitted extensions).
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Policy on this page with a revised “Effective Date.” Material changes will be communicated as required by applicable law. We encourage you to review this Policy periodically.
15. Do Not Sell or Share My Personal Information
Based on our current practices, Hundred Mile Outdoor does not sell personal information for monetary consideration. To the extent our use of analytics or advertising cookies is considered a “sale” or “sharing” under the CCPA, California residents may opt out by contacting us at josh@hundredmileoutdoor.com [and/or via a cookie preference tool, once implemented]. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.